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Creature Adventure:

Art Direction:

Francheska Guererro


The Academy of Natural Sciences offers a camp for children for several weeks every Summer called Creature Adventure. Create a logo for the summer camp and design an informational booklet for the various weekly themes of the camp. Design additional collateral for completing camp courses and assemble a branding standards book for the new identity system.


The ambiguity of the name made me wonder about the kinds of “creatures” a child might encounter while out on the trail, inspiring me to use various animal eyes in the identity that peer through the letterforms and illustrations. The eyes are incorporated into the logo in a playful way, then they make their way into the illustrations of the booklet, peering back at the reader through the plants and science gear. The illustrations come across as fun and friendly for children without being overly juvenile for the parents. Shirts were designed for the kids to wear during the week and enamel pins of different eyes for completion of a camp theme. The microsite for signing up was designed to be responsive on different screen sizes.