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Kinetic Type:
McDonald’s

Art Direction:

Brian Cassidy

Objective:

Animate a dynamic typographic video set to any short audio clip.

Solution:

This was a very open-ended assignment so I wanted to try something fun, so I found this segment from a Jim Gaffigan special where he talks about the embarrassment of eating at McDonald’s. Inspiration for the typography and color palette comes from the branding of fast food restaurants and the squishy, bouncy movement of the words and illustrations mimics the body person who’s had a few too many greasy meals.

BRANDON WHERLEY