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COMMON GROUNDS

Objective

Conceptualize and execute self-authored project on any topic.

Solution

Common Grounds is a coffee company that brings coffee drinking traditions from around the world to any coffee lover so that they can share in the universal experience of this drink. Coffee is consumed in different ways around the world, so instead of focusing on different roasts, Common Grounds sells coffee based on how it is prepared and served in 5 different countries. Everything you need can be found on the e-commerce site, where coffee enthusiasts can place an order and read more about the coffee.
Art Direction: Abby Guido  |  Photography: Austen Hart

The packaging features patterns that are inspired by textiles and art from the country of origin. Each type of coffee is a set that uses special brewing devices or ingredients to prepare, which makes the drink unique.

Visit the website to order coffee and accessories individually or as a set. There’s merchandise for sale and a blog with information about sourcing and roasting.